Unknown-3DALLAS, TX — January 17, 2018 ­— EARTHxFilm announced today that filmmaker and former Telluride Mountainfilm Festival Director David Holbrooke is joining its team as Artistic Director. Holbrooke will build upon the strong programming of EARTHxFilm’s Inaugural festival, which launched April 2017 as part of EARTHx founded by Trammell S. Crow – the world’s largest annual eco exhibition and conference that takes place every Earth Day weekend in Dallas, Texas.

During his ten-year stint at Telluride Mountainfilm, Holbrooke took the film festival from a largely regional event to being named Moviemaker Magazine’s list of “25 Coolest Film Festivals in the World 2017.” It was Holbrooke’s ability to engage audiences on both an innovative and personal level that resonated with EARTHxFilm’s president and co-founder, Michael Cain.

Cain states, “As EARTHx expands into a global entity, it is my responsibility to create an experience that is more than just a film festival. We utilize the power of film to create connections and partnerships that will seed positive change for our planet. From the moment I met David, I knew he was the person who would elevate our programming so we not only challenge our audience artistically and creatively, but also create a safe space for conversations that breed tangible, favorable outcomes for environmental sustainability.”

Holbrooke has made several documentaries, including his last directorial effort, The Diplomat, which was about his late father, Ambassador Richard Holbrooke and was bought by HBO in 2015. He also worked in television news, producing for a variety of outlets such as The Today ShowCNN, and CBS News. Now, after a decade of helming Mountainfilm, which was founded in 1979, Holbrooke is excited to work with the comparatively young and fresh EARTHxFilm.

Holbrooke comments, “EARTHxFilm is an entirely 21st century film festival. In these crazy times, I believe documentaries are the most disruptive and effective way to positively impact how people think and act, especially when it comes to the environment. Smart, powerful storytelling is crucial to a livable future on this earth and that’s what Michael and the EARTHx team are all about. It’s great to be working with sharp, energized people who are wildly ambitious yet fully focused on their critical mission and I am psyched to be a part of that essential effort.”

EARTHxFilm will take place April 13 – 22, 2018, in Dallas Texas with over 100 features, shorts, VR, AR and MR content, in addition to workshops, panels, music and art. It will take place at venues throughout the city, culminating April 19-22 at Fair Park as part ofEARTHx (formerly Earth Day Texas). The festival will award over $25,000 in prizes at this year’s festival. For more information, visit www.earthx.org and www.earthxfilm.org.


About EARTHx

As a 501(c)(3) nonprofit organization focused on environmental education and awareness,EARTHx, formerly known as Earth Day Texas (EDTx) has created the world’s largest annual forum for sharing the latest initiatives, discoveries, research, innovations, policies, corporate and NGO practices that are reshaping the future. Founded in 2011 by Dallas-based environmentalist, philanthropist and businessman Trammell S. Crow, EARTHxpromotes environmental awareness by curating an atmosphere for conscious business, nonpartisan collaboration and community-driven sustainable solutions.


EARTHxFilm launched April 2017 at Earth Day Texas, showcasing films and emerging media that explored conservation, climate change and the environment while honoring the heroes who work to protect our planet. Its mission is to turn awareness into action through education, art and media. EARTHxFilm achieves its goals by partnering with top environmental, film and entertainment organizations across the globe. The second annual film festival will return April 13-22, 2018.


Media Contact:

Ginger Reeder

VP of Communications, Earthx