“British-born Horatio Lonsdale-Hands, 63, is the co-founder, Chairman & CEO of Buda Juice®, the only company in the United States that offers USDA certified organic, fresh, unprocessed cold-pressed juices in glass bottles, available to consumers coast to coast and the only company that provides an unbroken cold chain — from farm to glass bottle to consumer. In addition to the health and wellness positioning of Buda Juice, it has strong focus on the environmental impact of its business and its valued customers; recycling its own glass bottles and donating its organic pulp to local farmers is in the company’s DNA.
In 2 1, prior to Buda Juice, Lonsdale-Hands co-founded and was President of Advance Global Communications (“AGC”), a pioneer in VoIP and one of the largest international carriers terminating billons of minutes internationally. He was responsible for strategy, operations and sales at the privately-held telecommunications company.
Before AGC, Lonsdale-Hands co-founded Mexican food restaurant ZuZu, Inc. (Handmade
Mexican Food), where he served as Chairman and CEO between 1989 and 1998. ZuZu was
recognized as one of the first nine “Hot Concepts” among U.S. restaurant companies by
Nation’s Restaurant News. ZuZu expanded to 1 company-owned and franchised restaurants in 17 states and 2 in France before being partially sold to Arby’s, Inc. in 1997. In 1982, Lonsdale-Hands co-founded and was President of Nipper’s Champagne and Caviar clubs in California. With two locations (Montecito and Rodeo Drive, Beverly Hills), Nipper’s was hailed as the unofficial and often quoted “ambassador of champagne” in the United States, hosted the 1984 Academy Award Nominations Party for Time and People magazines, Victory Party for The Jacksons and Andy Warhol parties every quarter for the art crowd. The Who’s Who of Hollywood were regulars including Billy Wilder, Michael Douglas, Joan Collins, Dudley Moore, Robin Williams, Steve Martin, Robert Mitchum and Virginia Madison.
Before being sold in 1988, Nipper’s was the biggest consumer of Champagne in the United
States with more than 3 percent of the United States annual volume.
Between 1976 and 1982, Lonsdale-Hands held various positions with major investment firms including Bear Stearns and Drexel Burnham Lambert in the United States, and internationally.
He was educated at Harrow in the United Kingdom. He also completed both Inter-Continental
Hotel Corporation (IHC) and Trust House Forte (THF) Executive Management Programs in UK
and France. In addition, he obtained a registered General Securities Representative (USA), the Series 7 General Securities License as well as a Series 3 Commodity and Currency License (USA) with the National Futures Association.
Lonsdale-Hands has a certification in Developing and Implementing HACCP Plans for the Juice Industry issued by the International HACCP Alliance, together with a certification in Food Handling by The State Food Safety program. Lonsdale-Hands currently holds or has held Board of Director or Executive Committee positions at Advance Global Communications, Nipper’s; Rodeo Drive Committee (Beverly Hills); Rodeo Collection (Beverly Hills); ZuZu, Inc. and Arby’s, Inc. Featured interviews and stories with Lonsdale-Hands have appeared on numerous TV shows including American Airlines/CBS Theatre of the Air, Entertainment Tonight, Eye on L.A. (ABC), Lifestyles of the Rich and Famous, Merv Griffin Show, P.M. Magazine, 2 on the Town (CBS), BBCTV (UK), CBS News, CNN, NBC News and ABC News. Lonsdale-Hands has been widely written about in publications including: Alitalia Magazine, Beverly Hills 213, Biz Watch, Boisson Restauration (France), California Magazine, Classe A (Brazil), City International (Italy), The Dallas Morning News, Entrepreneur, Esquire, GQ, Hola (Spain), Internet Telephony, L.A. Style, Le Point (France), Los Angeles Magazine, Los Angeles Times, Market Watch, National Mall Monitor, The New York Times, People Magazine, Restaurant Hospitality, Restaurant & Institutions, Santa Barbara News Press, Time Magazine, Travel + Leisure, United Airlines Mainliner, USA Today, The Wall Street Journal, Santa Barbara Magazine, Modern Luxury, Playboy, Venture Magazine and The Wine Spectator.
He and his companies have been featured in two books “What They Teach You at Harvard
Business School” and “Champagne and Caviar.” Throughout his career, Lonsdale-Hands has received special recognitions and awards. He
pioneered the “Fast Casual” niche in restaurant business with ZuZu and successfully Trade
Marked the name “Fast Casual” in 1995, together with being credited by Restaurant Hospitality with coining the term “Fast Casual” as an industry norm for the restaurant niche between “fast food” and “casual dining”. He was honored with the “Visionary Award” by The Food Group (New York City) which was voted upon by seven of the leading restaurant publications.
Lonsdale-Hands was a guest speaker at the prestigious Restaurants & Institutions CEO
conference at Ritz Carlton Laguna Niguel and has spoken before numerous industry
organizations and educational institutions both in USA and abroad.
In 1995, he was invited to join a group of the top 4 U.S. restaurant CEOs, including industry icons Norman Brinker, Ron McDougall, Wallace Doolin and Don Pierce, to visit Washington, DC and meet with U.S. Senators and Congressmen to discuss the restaurant industry.
He has been or is currently a member of the National Restaurant Association (NRA), California Restaurant Association (CRA), Texas Restaurant Association (TRA), Dallas Restaurant Association, Rodeo Drive Committee (Beverly Hills), Dallas Museum of Art, Perot Museum of Nature and Science, Dallas Heritage Village, Frontiers of Flight Museum (Dallas), Trammell and Margaret Crow Collection of Asian Art and the Dallas Arboretum and Botanical Gardens.
In 2 18 Buda Juice was a winner of the Dallas 1 ™ Awards by SMU Cox School of Business for being one of the fastest growing and most dynamic privately held companies in the DFW