Emma Carrasco is the Chief Marketing and Engagement Officer and Senior Vice President, Global Strategy, at the National Geographic Society. She leads the global nonprofit’s marketing, outreach, events, creative, sponsorships, media relations, social media, corporate communications, and internal communications functions. Together, her team amplifies the Society’s mission across multiple platforms and engages targeted constituencies in order to achieve the organization’s vision of a planet in balance.
After joining National Geographic in 2016, Carrasco expanded and internationalized the Society’s signature Explorers Festival, convening innovative changemakers from around the world in Washington, D.C., London, Mexico City, and Hong Kong. She also took on the management of large-scale global partnerships with like-minded brands that share the Society’s commitment to a healthy and sustainable future.
Carrasco’s career spans more than 30 years in marketing, branding, and communications. She previously spent four years at National Public Radio, where she was the iconic news organization’s first chief marketing officer. Previously, she was Executive Vice President at República, a strategic and creative agency based in Miami, where she worked with an array of major national and international brands to grow their market share and revenue.
She began her career at Fleishman Hillard in Los Angeles and New York, where she created corporate responsibility and media relations campaigns for companies such as Anheuser-Busch. In addition, she served in executive marketing roles for Univision, where she helped usher in a new era of Spanish-language television programming; McDonald’s Corporation, where she led campaigns to grow the Hispanic and African-American consumer base; and Nortel Networks, where she led the company’s global branding and advertising.
Among her many achievements, Carrasco was inducted into the Direct Marketing News’ “Marketing Hall of Femme” as one of the top 15 female chief marketing officers in the country. She also was named one of Ad Age’s “Women to Watch.”