Presented by Dr. Gemmy Allen, Dallas County Community College Faculty Member
Organizations are powerful entities. Though they have the potential to harm in the pursuit of profit, they have just as much potential to do good. This good is referred to as corporate social responsibility (CSR) or sustainability. McKinsey & Company defines sustainability as “the management of environmental, social and governance issues.” Thus, a company’s CSR efforts are measured by three pillars of sustainability: environmental, sociocultural and economic.
Sustainable practices are defined as those that:
Although many organizations are embracing sustainability efforts to one degree or another, getting employees to back these efforts has presented more of a challenge.
How can employees be motivated to choose to improve sustainability performance?
About Dr. Gemmy Allen
Gemmy S. Allen is a faculty member and coordinator of the Management and Business Administration program at North Lake College. Her bachelor’s and master’s degrees are in business administration, and her Doctor of Education degree is in leadership (Ed.D.) from Lamar University. Her awards include being named Outstanding Mountain View College Faculty Member and receiving the Golden Oak Award, Oak Cliff Chamber of Commerce; the National Institute for Staff and Organizational Development Excellence in Teaching Award at Mountain View College and North Lake College; the award for Mountain View College Innovator of the Year; and member of Innovation of the Year at North Lake College, Cedar Valley College, LeCroy Center and District Office.
She is the co-author of the textbook “Management: Meeting and Exceeding Customer Expectations,” now in its 11th edition. In addition, she has co-authored several discipline-specific, internet-related books and has developed several online classes.