I remember the first Earth Day festivities in 1970. As a youngster growing up on the south side of Chicago, I also identified with the need for it.

After all, we couldn’t swim in Lake Michigan because too many dead fish were washing up on the beaches. Smokestacks spat out pollution that painted the skies gray and black. The environmental issues were personal because you could see and smell it, and it came from industry and manufacturing sectors that were the lifeblood of the economy.

Bob Langert, Vice President, Corporate Social Responsibility, McDonald’s Corporation