In 1970, I remember it was a beautiful day in Central Park. I was 16, and I felt great. Lots of countercultural revolution was in the air and an environmental paradigm shift seemed as possible as everything else seemed in those heady days. It was just another bit of consciousness-raising. In 1990, I was so consumed with marketing the company to take advantage of the big 20th anniversary wave of environmental fervor that it’s all a blur.

Jeffrey Hollender, Chief Inspired Protagonist and Co-Founder, Seventh Generation